Superior Die Set Partners with Tool Planners, Inc.


Superior Die Set Partners with Tool Planners, Inc.

Exclusive alignment to allow company to distribute DieEstimator die cost estimating software.

Oak Creek, Wisconsin – November 3, 2020 – Steel and aluminum product provider, Superior Die Set Corporation today announced that the company has aligned with Tool Planners, Inc. The partnership positions Superior Die Set as the exclusive distributor of Tool Planners, Inc.’s DieEstimator software for global representation, effective immediately.

DieEstimator, the die cost estimating software is a solution to the traditional, time-consuming quoting process that quickly adapts to the way you quote, providing Superior Die Set customers with greater precision and more accurate pricing compared to a ballpark estimate in calculating the cost of dies.

“The DieEstimator software is a highly reputable brand to bring under Superior Die Set and offers us pronounced aptitudes in all the markets we serve,” said Mark Ullstrup, vice president of Superior Die Set Corporation. “The software will augment our core offerings and further define our position in the marketplace.”

Jeff Bennett, Tool Planners, Inc. founder, owner and president, created the software to be a comprehensive product based on years of solving difficult die problems for metal stampers and die shops. After the software is installed, online training videos are available for quick use of the tool. Technology has enhanced the web-based software to afford complete mobility, as it is compatible with any Apple or PC device and effective on multiple browsers.

“What makes DieEstimator unique from other software products is the strategic focus on the die-building experience, by die estimators for die estimators,” Bennett said. “Our company is a resource to solve issues in die estimation with in-person training, consulting and even the support of the PMA (Precision Metals Association).”

According to Bennett, Tool Planners, Inc. selected Superior Die Set to represent the software based on its tremendous customer reach and effective marketing. Under the terms of the agreement, customers pay an annual fee with no complicated restrictions at an economical price point.

About Superior Die Set Corporation

Superior Die Set Corporation is a fourth generation, family-owned manufacturer of steel and aluminum products for the metal stamping, plastic injection molding, and forging industries along with fabrications used in machine tools, construction, and press automation since 1923. Located in Oak Creek, WI, Superior provides full in-house production capabilities, creating a cost-effective and streamlined process. Worldwide, Superior Die Set employs nearly 500 people for the manufacturing, sourcing, and support of the metalworking industries through two subsidiaries: Greendale Precision Services ( and ProPlastica ( Learn more at

About Tool Planners, Inc.

Tool Planners Inc. is an independent software and consulting company specializing in metal stamping die and production part cost estimating software, training and engineering services. Tool Planners, Inc. is known for its dedication to providing innovative software, training and services that help the industry plan, purchase and produce metal stamping dies and parts successfully. Tool Planners Inc. strives to create the industry standard for die planning and estimating, helping to reduce the total cost of manufacturing by eliminating unnecessary quoting. To learn more about how we help you better understand and control your manufacturing processes, visit us at

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