Superior Die Set Welcomes New Global Marketing Manager


Experienced Marketing Professional Joins the Company to Help Shape Brand Strategy

Oak Creek, WI – January 20, 2021 – Superior Die Set Corporation announced the appointment of Maria VanHaverbeck as Global Marketing Manager. VanHaverbeck is stepping into the newly created role as Superior Die Set continues to strengthen its marketing efforts.

Joining the company with a decade of experience, VanHaverbeck will be responsible for building the marketing department from the ground up, which involves a strategic plan to synchronize Superior Die Set’s brands, Greendale Precision Services and their Polish subsidiary, ProPlastica.

“Maria will position us in the marketplace as a global leader; her education, background and experience in manufacturing make her a perfect fit for Superior Die Set,” said Vice President of Sales and Marketing, Rodney Yeomans.

After witnessing consistent, passionate energy throughout the interview process, VanHaverbeck was eager to join the company and apply knowledge from her capital equipment and additive manufacturing background.

“It’s not often that you observe a company living its core values, but at Superior Die Set, that’s exactly the case,” said VanHaverbeck. “From the moment I walked in the door, I knew there was something different about 900 West Drexel Avenue.”

Superior Die Set has been working on transforming itself through significant technology and talent acquisitions and operational changes such as implementing lean manufacturing processes.

“The company has achieved a name brand that stands for superior products; it’s time to reinvent ourselves to stay competitive,” said CEO Martin Girga.

VanHaverbeck will serve a key role in continuing to elevate the company’s brand awareness, which, in turn, will affect how it goes to market.

“The team at Superior Die Set is making huge strides to create partnerships that give their customers a competitive business advantage,” said VanHaverbeck. “The programs and product offerings they’ve created are unbelievable. I’m excited to work with this team of innovators.”

Set to celebrate its centennial anniversary in 2023, Superior Die Set is committed to continuously evolving and positioning itself for success.


“Just shy of turning 100 years old, there is a rich heritage of pride the employees share in the company and the products they build,” said VanHaverbeck.  “I am honored for the opportunity to join their team.”

Graduating Summa Cum Laude from Baker College, VanHaverbeck holds a bachelor’s degree in digital media design. When she is not pursuing work, Maria enjoys traveling with her family and drinking craft beer.

About Superior Die Set Corporation

Founded in 1923, Superior Die Set Corporation is a fourth generation, family-owned manufacturer of steel and aluminum products. Catering to the metal stamping, plastic injection molding, and forging industries, Superior Die Set also manufactures custom fabrications for machine tools, construction, and press automation. Being among the oldest family-owned and -run companies in America today, SDS employs over 400 people worldwide including a wholly owned subsidiary in Poland.

Contact Information:

Superior Die Set

[email protected] | 1.262.330.7876

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